Business Analytics · Montreal, Canada

Hi, I’m Cara.

I’m a McGill Master of Management in Analytics candidate interested in product analytics, player insights, live operations, monetization, and business intelligence across gaming, entertainment, and consumer digital products.

Portrait of Cara Yu

About me

My focus

My background is in international business and economics. I am now building the technical skills to study product performance, understand customer and player behavior, and communicate useful business insights.

Product Analytics Gaming Entertainment Digital Products

Education and skills

McGill University
Master of Management in Analytics

University of Nottingham Ningbo China
BSc International Business & Economics

SQL Python Tableau Power BI Excel

Experience

Digital Commerce

Three Sheep

Learned how content, audience behavior, and performance data connect with digital commerce outcomes.

Marketing Analytics

Shanghai Jungle

Worked with KOL and campaign information and developed an interest in ROI measurement and marketing decisions.

CRM Operations

HUAAN

Worked with structured customer information supporting client communication and daily operations.

Projects

SQL

Configurable Document Platform

Designed a relational data model for projects, configurable options, document hierarchies, and version snapshots.

Python and APIs

Financial Market Data Workflow

Evaluated an Alpha Vantage data collection workflow, including API calls, costs, retry volume, and sustainability.

Consumer Research

AI Companion Market Research

Explored user needs and business implications in female-oriented AI companion products.